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Saturday, 16 June 2012

THE IDEA OF CAUSEFUNDR & ME




I owe every one of you out there some explanation or story at least. I would like to do a little unveiling on how the idea came to life. Just like i’ve worked on different projects (Software development), i have always had an idea that i wanted to try out in the Nigerian market. It’s CROWDFUNDING. It’s not exactly a new idea but relatively new in Nigeria/Africa and i thought someday i could try it out. The idea was quite simple: If people could give so little that it doesn’t come off as a burden or major expense to them while doing it at the comfort of whatever location they find themselves, the sky would directly above our heads. All we’d just have to do is work on the numbers and make sure as many as possible hear about it with an ‘un-doubtable’ reason to get involved. Social networks and other existing tools had solved the problems of reaching out to people around the world but a major challenge remained. PAYMENT SOLUTIONS

I envisioned a situation where people at the very minimum use a mobile phone to give as little as 100 naira without hassle. Yes, a few mobile payment solutions are coming up but none have really gone as far as you’d want to capitalise on. But i noticed something.... far more than ¾ of all payments made where from bank transfers online. It was amazing to know this idea could work from now.

...THE MAIN BEGINNINGS
After i came across baby Kelechi, i thought about attaching a brand that people could reckon with. I came up with CauseFundr from ‘Cause’ and ‘Funder’. The domain name www.causefunder.com was taken so i had to lose the ‘e’. I wanted something in the name to connect to the purpose of it that’s what the word ‘cause’ does. I originally tried names like ‘1reason’, ‘a-reason’ but i didn’t pretty much have time to think. I had to quickly hack the website, took the kids pictures with my blackberry and put it up.

Like i said earlier, that's how we got here. There is a future and you are going to be part of it. Let's make baby Kelechi's surgery happen and we'd move from there.

#SaveBabyKelechi

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